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What is Amazon Handmade?


If you're looking to sell handmade items online, Amazon Handmade might be the right place for you. If you're considering selling your creations on the site, you should know that it's completely free to list your items on Amazon.


The only cost involved is the referral fee per sale, which is like Amazon's commission on bringing customers to your products. For every sale you make, Amazon earns a commission of 15 percent of the sale price.


Selling on Amazon Handmade


Amazon Handmade offers a unique combination of advantages for online artisans. For starters, you will have access to the largest online retail marketplace in the world.


The marketplace's fee structure is highly user-friendly, with a flat 15% referral fee on all sales. Additionally, you won't have to worry about handling payment processing, since Amazon ensures your payment information is safe. This level of convenience is something that many other online marketplaces do not offer.


Amazon's seller portal will walk you through the entire listing process. Make sure to fill out all fields, especially the product description and tags. You'll also want to fill out the product's meta information and image descriptions so that they match relevant searches.


 This helps Amazon's search engine optimization (SEO) and helps your product pages rank in Google. Once your listing is ready, you can continue optimizing it to increase visibility.


Amazon Handmade's algorithms are very different from Etsy's. Etsy allows you to manufacture and sell products, whereas Amazon Handmade only requires handmade products made by you or your employees.


It also requires a larger customer base and more order volume. However, Etsy requires you to do a lot more SEO to boost your listings.


Amazon Handmade requires applicants to be artists or crafters and has very specific criteria for acceptance. However, it's not difficult to get accepted on the platform, provided that your products are truly handmade.


Amazon Handmade also offers a variety of categories. These categories include handmade jewelry, art, toys, crafts, apparel, and even furniture. There's also a special section dedicated to personal care and beauty products.


Although Amazon Handmade is less popular than Etsy, it's easier to get started and sell on the platform. Although Etsy is a much simpler website to use, it comes with more fees and requires more work to reach potential customers. Amazon Handmade is a great option for artisans because it allows artists to market their handmade products to a large customer base.


Comparison to Etsy


While Amazon Handmade and Etsy both feature large customer bases, there are some differences between the two online marketplaces. Amazon offers a more sophisticated platform with a variety of payment options and a dedicated section for handmade products. Etsy is a simpler platform to navigate and is more focused on vintage and handmade products.


Etsy's pricing model is more competitive. Sellers can earn more by charging more. However, the marketplace requires sellers to wait two weeks for their orders. Etsy is more flexible and can accommodate more customers. For this reason, many artists have shifted over to Etsy.


Etsy is the most popular marketplace for handmade products. The site aims to promote artisan products and the arts. The site has more than two million active buyers and 2 million sellers. However, Amazon has the largest marketplace in the world, with 35 million active users. Therefore, it's hard to say which marketplace is better for sellers, but Amazon's Handmade has many advantages.


Amazon Handmade has superior customer support, whereas Etsy has email support only. Etsy also features better dashboards and a more user-friendly website. However, Amazon Handmade is less specialized than Etsy. Only fourteen categories are offered on Amazon Handmade, while Etsy offers more than 160.


Etsy is known as an artisan marketplace, and has a more targeted customer base. Its fees are higher, especially for smaller sellers. Furthermore, the marketplace requires sellers to pay for listing, transaction and payment processing fees. Etsy also doesn't offer a one-stop-shop model.


Cost of selling on Amazon Handmade


Etsy and Amazon Handmade are two online marketplaces that can help you sell handmade items. Although both sites offer a large audience and sell a variety of products, the primary difference between them is their payment process. Etsy charges no fee to list an item on their marketplace, but you must pay a small fee to sell an item. Etsy pays as soon as your product ships, while Amazon holds your money for two weeks.


A large percentage of buyers prefer Amazon over other marketplaces. Moreover, the platform attracts over 150 million unique visitors every month.


 Even though it is a very competitive market, there are still several benefits for sellers who sell handmade products on Amazon. With a high profit margin and an expanding audience, the Amazon Handmade marketplace offers a good opportunity for entrepreneurs who want to sell their products online.


Although selling on Amazon Handmade is less expensive than selling on Etsy, there are some important considerations before starting a business on the site.


 The first thing is that you must have a good amount of traffic to sell on Amazon. This means that you must create and maintain a consistent stream of content on your website. Additionally, you must promote your products to attract customers. You can use different advertising methods, including social media advertising and sponsored brands ads.


Amazon's search engine is one of the most powerful tools on the Internet and it's a huge benefit for sellers of handmade goods. Using the search bar on Amazon, you can reach thousands of customers worldwide with your products.


You can also use paid PPC ads to promote your handmade goods. Be aware that these ads are not as easy to use as those offered on Etsy.


Requirements to sell on Amazon Handmade


If you're planning to sell on Amazon Handmade, you have to fulfill several requirements to be accepted. You need to fill out the application form and upload photographs of your handcrafted goods.


Additionally, you have to adhere to Amazon's terms and conditions. If you follow these steps, you can get your hands on a seller account sooner rather than later.


The first requirement for selling on Amazon Handmade is that your products must be handmade and not mass-produced. This is because Amazon is trying to create a platform that promotes genuine handcrafted products.


Consequently, you need to demonstrate that your products are handcrafted. Amazon Handmade accepts only products that have been handmade, altered, or assembled by you. It's important to understand the requirements before launching your business on the website.


Amazon Handmade requires an application process, which is more rigorous than on Etsy. Etsy allows you to partner with other manufacturers for a product line, while Amazon Handmade requires that you make all of your products yourself.


Moreover, there's a separate application process to sell on Amazon Handmade, which can take weeks.


Amazon Handmade is an exclusive community for makers of handcrafted products. There are different rules and guidelines for handcrafted sellers, and you can only apply through their website.


You must register for the Professional selling plan to get started with the platform. There's no monthly fee for listing products on Amazon Handmade, but your sales will be subject to a 15% referral fee.


In order to sell on Amazon Handmade, you must have an online storefront optimized for search engines. In addition, you must have an image of your product or the production process.


 In addition, you have to abide by Amazon's terms and conditions. Once you have met the requirements for this online marketplace, you can sell your unique products on Amazon Handmade and earn profits faster.


Etsy vs. Amazon Handmade


Etsy and Amazon Handmade both accept payment, and both offer a variety of payment options. On Etsy, sellers can accept payments using major credit cards and debit cards, Apple Pay and Android Pay, PayPal and a check.


On Amazon Handmade, buyers can pay with a checking account or a money order, or use eligible rewards program points.


However, Etsy offers a wider variety of products than Amazon Handmade. Whether a person is looking for a cheap gift or a unique present, there is a huge variety of products to choose from on Etsy.


The price ranges from a few dollars to more than eight hundred dollars. The registration process for both sites is simple, but sellers must wait 21 days for their items to be reviewed.


One of the biggest differences between the two marketplaces is the commission fees. The fees for Etsy are lower than those charged by Amazon. Unlike Amazon, Etsy does not charge listing fees. However, sellers do need to pay a commission fee on each sale.


The commission fee for Etsy is 15%, whereas the commission fee on Amazon Handmade is three times higher.


Amazon Handmade also has a stricter criteria for handcrafted products. Its application process is more stringent than on Etsy, but it should not pose any difficulties for true handmade sellers. The requirements include hand-altered products and customized products. Amazon also requires sellers to use a minimum of twenty people to operate.


Amazon Handmade and Etsy are the two largest marketplaces for handmade goods. Each has its advantages and disadvantages. You should decide which one is right for you based on your goals and requirements.


 



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