• By: WorkFromHome.biz Staff
• Category: Etsy

Etsy Seller Tips: The Descriptions that Sell

Whether you sell a handmade item or sell digital goods on Etsy, you need to have a good product description for each listing. The description should be simple and to the point, and include important details about the product, such as its exact dimensions and social media links. If the item is a digital download, you should mention that it does not require any shipping.

Writing product descriptions that are clear and straightforward

One of the best ways to attract buyers to your Etsy store is to write thorough product descriptions. You should never leave a potential buyer wondering about the size of your product without providing a precise description. It's best to include the height, width, and length of your products, if possible. You can even go above and beyond by including the dimensions in the listing photos.

Your product description should be clear and easy to read. It should focus on the benefits of your product and its benefits to the target audience. The language you use should match your brand voice. For example, if you sell soap, use language that reflects the audience's needs.

When writing product descriptions on Etsy, remember that your writing should reflect your target audience's tastes. This is particularly important if you sell handmade products. Keep in mind that your audience is looking for handmade products with a unique twist. If you have an artistic background or a unique approach to crafting, be sure to convey that in your product descriptions.

Your product description doesn't need to be long, but it should provide sufficient information to entice customers. It should also be descriptive without being boring. Focus keywords are helpful in improving your listing's Google search results. Make sure to check out your Etsy shop stats to see what keywords are working for you.

In addition to having a well-written product description, you should also add persuasive elements. These elements will encourage potential buyers to add the product to their carts. Creating a good product description is not rocket science. Instead, it is a matter of using persuasive words that are easy to understand.

Including product's exact dimensions

When selling on Etsy, including the product's exact dimensions in your description is an essential part of attracting customers and converting them into buyers. This information will help customers decide whether or not to purchase your products. It should be accurate and concise. In addition to giving an overview of your product, you can include details about its features and functions, including the manufacturer, colour, size, and material used.

In addition to listing the product's exact dimensions, you can include a photo that shows its scale. Since it is difficult to estimate a product's size, a photo that provides a scaled representation of its size will make it much easier for buyers to make a decision.

While it is tempting to make your product look better in photos, a poor product picture will turn off buyers. The product's photo will not accurately represent it, and it will likely be cropped in an unattractive location. In addition, the photo does not present the item in a professional manner. For this reason, it's important to include as much information about a product as possible, including the name of the fabric, exact size, and any other details that may help customers make the right decision.

Including social media links

Using social media as a promotional tool can be a great way to promote your Etsy shop. However, you have to be careful not to overdo it. You may end up spending a lot of time trying to optimize a platform that will not yield much return. Instead, you should spend your precious business time where it will most likely yield a return.

One way to do this is by putting a link to your social media accounts in your shop description. This will help you reach a much larger audience. According to Statista, more than 3.6 billion people will be using social media by 2020. Facebook is the most popular platform, with over 2.7 billion active users each month. Social media is a vital part of any marketing strategy, helping you connect with existing and potential fans.

Keeping your description up-to-date

When you are listing on Etsy, it's vital to keep your product description current. This will help you avoid returning items and improve customer service. Also, updated descriptions are likely to generate more positive feedback, so customers will be more inclined to give you a good rating and leave a review. To make your description more informative and helpful for shoppers, use bullet points to highlight the main selling points of your product. These points will show shoppers why your product is better than competitors'. They will also help them scan through the information quickly.

When you're writing your Etsy listing description, keep in mind that the first line is critical. The opening line should catch a shopper's attention and speak to the selling points of your product. The opening line should also be catchy and make shoppers want to learn more about your product.

By assigning descriptive keywords, Etsy helps match your products with the right buyers. It also helps your listing rank higher in search results. To improve your chances of appearing in search results, use descriptive words like "handcrafted jewelry", "jewellery" or "handmade jewelry." It's also a good idea to assign attributes to your products. These are words that are most associated with your products, such as color, use, and occasion.

When writing your product description, you should know the problem your product solves and how it differs from similar products. Moreover, you should also include helpful links to your shop. These links will help shoppers add more items to their cart and discover other products that may be suitable for their needs. It's also important to answer any questions or concerns that shoppers may have regarding your product.